“Support when it comes to interior operations associated with the internet site or online service, ” as defined in 16 C.F.R. 312.2, means tasks required for the website or service to keep up or evaluate its functioning; perform system communications; authenticate users or personalize content; serve contextual marketing or cap the regularity of advertising; protect the security or integrity for the user, site, or online solution; make sure appropriate or regulatory conformity; or fulfill a demand of a young child as permitted by § 312.5(c)(3) and (4). Persistent identifiers collected for the only intent behind supplying help for the internal operations of this site or online solution do maybe not require parental permission, as long as no other private information is gathered in addition to persistent identifiers aren’t utilized or disclosed to make contact with a particular person, including through behavioral marketing; to amass a profile on a certain person; or for some other function.
6. Can both a child-directed web site and a third-party plug-in that collect persistent identifiers from users of this child-directed site depend on the Rule’s exclusion for “support for internal operations”?
Yes. A child-directed website and a third-party plug-in collecting persistent identifiers from users of this child-directed web site can both trust the Rule’s “support for interior operations” exception in which the only private information gathered from such users are persistent identifiers for purposes outlined into the “support for internal operations” definition. Continue reading “5. Just what does “support for the interior operations of this webpage or service that is online suggest?”